Hello, My Name Is...

Everyone who sees Scott Ginsberg knows who he is right away. And it's not because he's famous for anything. It's because he wears a nametag. Twenty-four hours a day, seven days a week.

On his way out of an event in college, Scott noticed a trashcan full of discarded name-tags. "I thought, What would happen if I left mine on all day?" He got his answer quickly. The simple act of putting his name out in the open "inspired these great conversations, and I started meeting all these new people," he says.

He started telling others how they, too, could amp up their approachability and improve their social and business lives. A writer for a major newspaper did a story on Scott and his visibility skyrocketed. He found himself leading seminars and giving lectures. "I tell people about my five main goals after meeting someone," he says. "Learn, help, relate, ask, influence."

He's done all of that and then some. Not only has Scott worn a nametag since that college event in 1997, he's even got one tattooed on his chest. "I'm that dedicated to being approachable!" he laughs.

Is there ever a time when it's not appropriate to wear a nametag? Like his friends' wedding? "I told the groom that I wouldn't wear a nametag if he found it offensive," says Scott. "The groom said, 'I will kill you if you don't wear a nametag!' It's become a part of who I am."

It also inspires everyone who meets Scott, attends one of his seminars, or checks out his website to be friendlier. "People are able to trust someone who will tell the world what their name is," he says. "For that reason, the nametag is really for everyone but me. The world is a mirror, and I enjoy showing people what they could become."