It's a Baby...Business!
When Charlotte Fowkes couldn't find a family-friendly job, she created her own.
Charlotte Fowkes, mom of two and pregnant with her third child, thought her employers would understand when she asked for time off. It was for an emergency, after all. She had to take care of her daughter, who was recovering from a burst appendix.
Instead, Charlotte got fired. She looked for another job but had no luck. No one was eager to hire and train a new employee who would soon be taking maternity leave.
Out of desperation more than inspiration, Charlotte decided to start her own business from her Arvada, Colorado, basement. She would make and sell the shower gifts she'd appreciated most: "baby cakes," cloth diapers rolled up and decorated with toys, bottles and other baby products to look like cakes.
She tweaked the designs, adding more items she knew a newborn (and new mom) would need, then posted the cakes on her website. "I just hoped it would pay for groceries," she says.
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